Course curriculum

  • 1
  • 2
  • 3
  • 4

    HOW TO SELECT THE RIGHT MARKETING APPROACH

  • 5

    HOW TO CREATE A MARKETING CAMPAIGN

    • How to Create a Marketing Campaign

  • 6

    HOW TO CREATE THE PERFECT PITCH

    • How to create the Perfect Pitch

  • 7

    HOW TO CREATE A MARKETING PIPELINE

    • How to Create a Marketing Pipeline

  • 8

    CONTENT MARKETING STRATEGY

    • How to Generate a Content Marketing Strategy

    • Self Assignment on Content Marketing

  • 9

    LINKEDIN FOR BUSINESS

    • LInkedin for Business

  • 10

    FACEBOOK FOR BUSINESS

    • Downloadable Document on How to do Targeting for Facebook Ads!

    • Facebook for Business

  • 11

    HOW TO BLOG TO IMPROVE OR IMPACT BUSINESS OR CAREERS

    • Blogging as a medium to impact business or careers

  • 12

    MAKE FASTER SALES: PART 1 (EXERCISE BASED LESSON)

    • EXERCISE (Downloadable Document): Please download this document before the lesson and keep writing materials ready

    • Make Faster Sales: Lesson with Exercise

  • 13

    MAKE FASTER SALES: PART 2

    • Make Faster Sales: Part 2

  • 14

    DIGITAL MARKETING CHECKLISTS AND REFERENCE SHEETS

    • How to Identify a Target Market

    • Marketing Planning Checklist

  • 15

    DOWNLOADABLE DOCUMENTS ON DIGITAL MARKETING & LEAD GENERATION

    • Digital Marketing in the Age of Coronavirus

    • 5 new trends in digital marketing you might have overlooked

    • Forbes: Uncovering Key Data And Trends During Covid-19

    • Forbes: CMOs Report Massive Shifts In Consumer Behavior And Marketing Strategies Post COVID-19

    • Top trends that can drive digital marketing strategy in the COVID-19 world Read more at: https://yourstory.com/2020/07/trends-drive-digital-marketing-strategy-covid-19

    • How digital marketing can help small businesses during a pandemic

    • The COVID-19 Crisis Is Transforming the Way We Communicate with Buyers. Here’s How.

    • 32 Industrial Lead Generation Tips, Tricks And Ideas

    • Why You Should Be Investing In MQLs (Market Qualified Leads) Given The Current Pandemic?

    • 20 OF THE BEST B2B EMAIL MARKETING EXAMPLES (BASED ON 1,000 EMAIL CAMPAIGNS)

  • 16

    5 E-BOOKS FOR FURTHER READING

    • E-Book: Starting with Google Analytics (link to Free E-Book download)

    • E-Book: Influencer Marketing (link to Free E-Book download)

    • E-Book: SEO for Small Businesses (link to Free E-Book download)

    • E-Book: Transform into a Digital Presence (link to Free E-Book download)

    • E-Book: World Class lead Generation (link to Free E-Book download)